About Us

Welcome to Wæf Rugs

A visionary rug brand based in the heart of London, where tradition meets creative design in every thread. Founded in September 2023 by Baran Ozozan, a Turkish-born entrepreneur whose family and especially father Bulent Ozozan have been synonymous with the rug and carpet sector, Wæf Rugs’ journey is steeped in heritage and experience.

 Our Craft

While Wæf Rugs produces rugs in Afghanistan, the brand also specializes in bespoke, handcrafted rugs and exclusive designs born from collaborations with digital artists, offering a unique glimpse into the future of rug craftsmanship.

 Modern Synergy

Our partnership with experienced digital artists not only elevates the aesthetic of each rug but also sets a new standard of novelty in the industry.

 Sustainability

At Wæf Rugs, sustainability is at our core. Operating solely online reduces our environmental footprint while offering cost-effective solutions to our discerning clients. Our commitment to sustainability extends beyond production - it’s a promise to inspire generations to cherish rugs not merely as décor, but as timeless works of art.

Whether you seek a bespoke creation tailored to your space or wish to explore our exclusive collections, Wæf Rugs invites you to reimagine rugs as expressions of creativity and cultural heritage.

Discover the intersection of tradition and innovation with us, and bring a piece of art into your home that tells a story of craftsmanship and innovation.

 Our Vision

To revolutionize the way people perceive rugs as works of art, with time-honored craftsmanship and leading-edge technology to offer a new standard of excellence in the industry.